Outdoor Equipment Global Survey Report
1. Research Background and Methods
With people's love for outdoor sports around the world continues to heat up, the outdoor equipment market is showing a booming trend. In order to gain a deeper understanding of the use, market trends, and consumer preferences of outdoor equipment around the world, this survey used online questionnaires, offline interviews, and professional market data collection, among other methods, to survey a total of 5,000 outdoor sports enthusiasts and related industry practitioners from different countries and regions.
2. Development Status of the Global Outdoor Equipment Market
The market size continues to grow: In recent years, the global outdoor equipment market has maintained a steady growth. Taking the past 5 years as an example, the compound growth rate has reached 8%. It is expected that the market size will continue to expand at a rate of 6% -7% in the next 5 years. Asia Pacific, Europe and the United States are the main consumer markets for outdoor equipment, with the United States, China, Japan and Germany accounting for a large share.
Industry competition landscape: There are many brands in the market, forming a competition landscape dominated by high-end professional brands, mass consumer brands and emerging local brands. High-end professional brands such as The North Face, Arc'teryx, etc. have a high degree of recognition among professional outdoor sports people by virtue of their excellent quality and technical advantages; mass consumer brands have won a wide range of consumer groups by being cost-effective and close to the people. Decathlon is a typical representative; emerging local brands are also gradually emerging in specific regions or market segments, attracting consumers through precise market positioning and innovative product design.
Third, consumer use and purchase preference
Common outdoor equipment types: hiking shoes, backpacks, tents are the most frequently used outdoor equipment by outdoor sports enthusiasts around the world. Among them, hiking shoes have become essential equipment due to their high wearing frequency and wide range of application scenarios; the capacity, carrying system and comfort of backpacks are factors that consumers focus on; tents are highly valued in materials, weatherproof and rainproof performance and ease of construction.
Purchase decision factors: Quality and functionality are the most important factors for consumers when purchasing outdoor equipment, with 75% and 70% of respondents respectively saying that these two points are crucial. Price, brand reputation and user evaluation also play an important role in purchasing decisions. Consumers in different regions place slightly different emphasis on these factors. European and American consumers are relatively more concerned about brand reputation, while Asian consumers are more price-sensitive while focusing on quality.
Purchase channels: Online shopping platforms have become the main channel for consumers to purchase outdoor equipment, accounting for 60%. Convenient shopping experience, rich product selection and frequent promotional activities are the main reasons to attract consumers to choose online platforms. Offline brick and mortar stores still play an irreplaceable role, especially some professional outdoor stores. With professional sales staff and real product experience, they have unique advantages in meeting consumers' personalized needs.
Fourth, the trend of environmental protection and sustainable development
Environmental awareness is growing: The environmental awareness of outdoor sports enthusiasts around the world is constantly increasing. More than 80% of the respondents expressed their willingness to pay higher prices for environmentally friendly outdoor equipment. The use of sustainable materials, product recyclability and environmental standards in the production process have become the focus of consumers' attention.
Brand Action: In response to consumers' concerns about environmental protection, many outdoor brands have taken action. Some brands have begun to use renewable materials such as recycled nylon, organic cotton and other products; optimize production processes to reduce carbon emissions; actively participate in environmental protection public welfare activities to promote the sustainable development of the entire industry.
V. Challenges and Opportunities
Challenges: Intense market competition has led to frequent price wars. Some brands have uneven product quality in order to reduce costs. At the same time, environmental protection policies and trade barriers in different regions have also brought certain obstacles to the production and sales of outdoor equipment.
Opportunity: The continuous rise of outdoor sports trends and people's pursuit of healthy lifestyles have brought continuous growth momentum to the outdoor equipment market. Technological innovation, material research and development and the development of intelligent outdoor equipment will open up new market space for the entire industry; emerging markets such as Southeast Asia, South America and other places are gradually released, providing new development opportunities for brands.
To sum up, the global outdoor equipment market has broad prospects, but also faces many challenges. Brands need to keep up with changes in consumer demand, strengthen innovation, and actively fulfill environmental responsibilities in order to remain competitive in this dynamic market.
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Outdoor Equipment Global Survey Report
